The African Pride Crystal Towers Hotel & Spa is being rebranded to the Cape Town Marriott Hotel Crystal Towers.
In line with some of the regular features found at Marriott-branded properties, the hotel will be upgraded to include the Greatroom (a central working and dining area in the lobby), while new technology will also be introduced such as the Marriott App which Marriott Rewards members can use for mobile check-in, with keyless check-in to follow in the near future.
The rollout of the conversion also means new décor. “The hotel interiors tap into the need for places to work that offer easy connectivity, while at the same time providing a variety of spaces for relaxation and enjoyment,” says the hotel’s General Manager, Carolyn Jones. “The hotel lobby, the Greatroom, has been redecorated, as have the Orah Bar & Lounge and the Acara Pool Bar & Terrace. The spaces are ideal for networking, working and having fun.” A new menu will also be introduced at the Towers Restaurant.
Leon Cohen, MD of the Rabie Property Group which owns the hotel and developed Century City, said: “Century City is home to a growing number of prestigious international corporates – from Porsche to BMW to Daimler Benz – to Chevron, Thomson Reuters, Absa, Liberty Life, Vodacom, Discovery, Philip Morris and Regus – to name just a few. The Marriott brand complements all that Century City has to offer and further cements our position as a leading hospitality and commercial hub in the Western Cape.”
“Our recently opened Century City Conference Centre is performing way ahead of our most optimistic expectations, attracting a growing number of national and international conferences. Having a Marriott-branded hotel substantially increases our offering and will no doubt appeal in particular to our international delegates.”