SA Tourism tells South Africans to ‘Do Tourism’

Sisa Ntshona, SA Tourism CEO

SA Tourism has launched a new campaign – I Do Tourism (IDT) which seeks to remind South Africans of the importance of the tourism industry and the role they can play as advocates.

SA Tourism says while tourism contributes 3% to the nation’s economy and has created around 500 000 jobs, the majority of South Africans remain unaware of how their lives are affected when international travellers decide to visit the country; or even how their own holiday may help to better the lives of other South Africans.

During the launch at Indaba, SA Tourism CEO, said: “Tourism has a ripple effect. Each direct permanent tourism job opportunity that is created can have multiple spin-offs for transport, agriculture and other sectors.”

“We aim to remind South Africans that tourism is everyone’s business because all South Africans benefit through and from tourism. Ultimately, I Do Tourism seeks to make South Africans want to get behind tourism by seizing the economic opportunities within the tourism industry or by simply playing their part by making visitors feel welcome and providing assistance where necessary, whether that’s by giving directions or recommending a local attraction. If tourism wins, we all win,” said Ntshona.