CT trains local chefs in Halal cuisine to attract Muslim travellers

Photo Credit: CrescentRating

By 2020, approximately 26% of the world’s population will be Muslim, and given the growth of the Muslim middle class and younger population with increased disposable income, Muslim travellers are becoming a significant segment within the global travel and tourism sector. With that in mind, Cape Town Tourism has been seeking ways to develop awareness around Muslim travellers’ needs.

In a survey published in the Muslim Travel Shopping Index 2015, more than 80% of the respondents mentioned that the availability of Halal food options was “very important” when choosing a holiday destination – this information prompted the creation of the Chef Exchange Programme, which culminated at a function showcasing gourmet Halal cuisine.

Cape Town Tourism, in partnership with CrescentRating, brought Muhammed Kamal and Javed Ahamad, two accomplished chefs from Singapore to train 37 Cape Town chefs. The programme included an introductory course on Halal and Islamic principles and integration with Halal food, identification and recognition of Halal ingredients, an introduction to healthy Halal eating and an online assessment to achieve certification.

Enver Duminy, CEO of Cape Town Tourism, said: “Cape Town has great potential as a destination for the Muslim traveller, so we’re laying the foundations for growth in this market by driving awareness around this market’s needs, with a view to seeing more travel and hospitality businesses adapting what they have on offer so that we can be truly welcoming. This will attract more visitors and boost the tourism economy.”