New York and Cape Town sign tourism partnership

Cape Town Tourism and NYC & Company (the city’s official destination marketing organisation) have signed a city-to-city partnership to boost tourism between Cape Town and New York City.

According to a media statement, this is the first agreement of its kind NYC & Company has signed with a DMO on the African continent.

NYC & Company President and CEO, Fred Dixon, and Cape Town Tourism’s CEO, Enver Duminy, signed the two-year alliance which includes a collaboration agreement between the two DMOs for the sharing of best practices in tourism marketing in order to increase the number of visitors between both markets in the years ahead. The two organisations will collaborate on ways to boost travel between Cape Town and New York City through offers and incentives provided by third-party travel providers.

The partnership also includes a swap of marketing and advertising assets to be activated in early 2018 to influence seasonal travel. In New York City, advertisements will appear on bus stop shelters and LinkNYC kiosks to promote Cape Town, reaching an estimated 17.6 million in media impressions.

“Today, we are proud to sign a first-ever partnership with Cape Town, one of the world’s most iconic and beautiful cities,” said Dixon. “New York City and Cape Town share a lot in common as capital cities of culture, cuisine and design, and we look forward to cultivating this productive tourism relationship in the year ahead.”

Duminy says: “This announcement has been years in the making, but at the outset it was clear that New York is the ideal city for collaboration with Cape Town. We’re greatly encouraging by this tourism twinning agreement, after all, a city with a global reputation for world-class tourism is acknowledging that we have just as much value to offer the global traveller.”