Rocktail has joined Gugulesizwe Dive Camp and Research Camp as part of the Maputaland Travel tourism portfolio. Wilderness Safaris will retain ownership in a continued partnership with the local Mpukane Community, but the rebranding will allow for a revision of the business model for the joint venture in a way that should further enhance the local community and conservation impact.
The location of the lodge, the primary clientele, the guest experience and the nature of the joint venture partnership are such that some changes will be made to the booking process. While Wilderness Safaris will continue to own, promote and book Rocktail as an associated product, Maputaland Travel will launch an online booking portal in order to streamline the booking process.
According to Patrick Boddam-Whetham from Maputaland Travel, “We will ensure that all the underlying philosophies and practices that have underpinned Wilderness Safaris’ involvement in Rocktail will be continued. We also look forward to giving Rocktail the individual sales and marketing attention it requires in order to increase business to this remarkable region and to continuously evolve our guest offering so that Rocktail remains one of South Africa’s premier diving destinations and ultimate beach getaways”.